When Bluemercury began in 1999, our mission was to create a welcoming space where everyone in our community could share in the power of beauty. We believe beauty is about celebrating the uniqueness in every individual and shining a light on the things that make them delightfully, wonderfully without equal. We’re also of the mind that labels are for soup cans, not skin serums, and that self-care isn’t gender-specific, but is color-blind.